The Dead Good Club: a pro-human periodical on AI ethics, media literacy, creative rights and reclaiming your attention
The Dead Good Club
Reclaim your brain
Stop the Rot
A modern-day athenaeum for AI ethics, media literacy, and the art of staying human.
Read MoreWe're The Dead Good Club, born from World Zombie Day: London. We exist to help people reclaim their attention in the AI era and celebrate the community and creativity of horror culture.
We know that brain rot and doom scrolling isn't a personal failing; it's the result of systems built to profit from our attention.
And that the people hit hardest by it are often the ones whose brains were already wired differently.
The Dead Good Club is built so we can support each other and learn AI and media literacy skills. Made for outsiders who love horror, are curious about how we fit into this new posthumanist world, and want to be part of something real.
We help people navigate the evolving tech landscape with a focus on critical thinking, ethical technology, and human-centred digital culture.Our approach is not anti-AI; it is pro-human.
Every project we run reinvests its profits into helping people stay human and adapt in a fast-changing tech world.
It came
from
beyond the
feed.
Out of this world doomscrolling
They
beamed it
straight
to your
brain.
The
transmission
designed
to dull.
Something is transmitting. It comes down from above, through the satellites, through the ceiling, straight into your eye holes. Every flick of your thumb is a payment, every hour of your night a harvest. An extraction beam designed for addiction.
Social media and AI platforms adversely affect neurodivergent individuals more than their neurotypical counterparts because the underlying mechanics are specifically engineered to exploit variations in dopamine, sensory processing, and executive function. While these platforms can be exhausting for anyone, they create severe, disproportionate friction for neurodivergent brains by turning natural cognitive differences into operational vulnerabilities.
Your unique way of thinking is not inherently flawed, but technology is deliberately designed to exploit traits common in the neurodiverse as a weakness to extract time, attention, or data.
Many neurodivergent individuals, particularly those with ADHD, possess a baseline deficiency in dopamine production or regulation.
Don’t let them weaponize a "Low-Dopamine" baseline. An ADHD brain, for example, actively seeks high-arousal novelty to hit a dopamine baseline. AI recommendation engines are trained via intermittent reinforcement, the same mechanics seen in slot machines.
Social media algorithms tracks exact micro-behaviors (how many milliseconds you pause on a video) and feeds the brain a relentless loop of hyper-personalized novelty. This completely hijacks the attentional gate of an executive-impaired individual, making it exponentially harder for them to disengage.
Modern media is designed for sensory maximalism. Because your brain cannot automatically filter out this digital noise, it tries to process every single piece of data on the screen. This constant, forced over-processing rapidly burns through your mental energy, leaving you completely drained, hyper-distracted, and unable to focus on what actually matters.
#HORDECORE
Ate my brain
#HORDECORE
This specific loop of sensory maximalism and forced over-processing causes a reduced attention span through a process called cognitive habituation and neural fatigue. When your brain is continuously forced to look everywhere, it stops training the muscles needed to look at just one thing.
Can The Dead Good Club solve this? Well, this is a bigger issue than we can tackle just on our own, but we can provide education, resources, tools, and experiences to help you reclaim your brain. And as we grow, one soul at a time, we hold steady the rebellion outpost.
Ghost Mode gives you a weekly window of phone-free minutes. Live co-working where nothing can reach you. Mobile Free Mondays goes even further, aiming to create a culture where its acceptable to put the phone in the other room for one day a week (Monday). Our resources is where you’ll find the latest new and thinking on AI and media literacy, so you can cut through all the hype. Plus the annual walk, zines, prompts, prints and an archive worth keeping.
Future projects include Therapy with a Zombie interviews with technologists and creatives where your undead host asks the deep questions such as “Brains?”. The Dead Good Awards swing the floodlights onto young makers of practical effects, costume, photography, film, sound, and story.
As a not-for-profit offering support for darkly creative neurodivergents curious about AI and digital media literacy, your support, keeps the mission alive. Our position is pro-human. We are not explicitly anti-AI and acknowledge how it can be used for good as well as for evil.
We seek to uplift the user not the tool.
The outcome we're after is not a fear or banishment of technology. It is the confidence to use it knowingly, refuse it deliberately, and stay sharp about what’s real and what’s fake.
And once a year, we shamble through central London. World Zombie Day is the purest version of what all of this is for. Collective permission to be strange in daylight, get outdoors, make art, and make friends.
Each shuffle a step towards changing the signal. A message back through the static: we are still here, still weird, still human.
